Stop Losing Millions to Reactive IT Management
From Reactive to Proactive:
The IT Lifecycle Crisis Costing US Enterprises Millions
A 30-minute joint webinar by Balata Data and ZENfra
Attend & Qualify for a Free ALM Assessment
Date
June 11, 2026
Time
11:00 AM PST
Duration
30 Minutes
WHY ATTEND?
Most enterprises still manage IT assets reactively - leading to surprise outages, spiraling maintenance costs, security risks, and unplanned refresh cycles.
In this webinar, discover how proactive IT lifecycle management can help organizations:
- âś“Reduce unplanned downtime
- âś“Optimize support and refresh costs
- âś“Gain visibility into EOL/EOS risks
- âś“Improve compliance and security posture
- âś“Extend asset value while planning smarter refresh strategies
Learn how Balata and ZENfra combine AI-driven lifecycle intelligence with strategic infrastructure support to help enterprises move from firefighting to future-ready IT operations.
WHAT YOU'LL LEARN
WEBINAR AGENDA
The hidden financial impact of reactive IT lifecycle management
Why Gartner predicts 70% adoption of managed lifecycle services by 2028
Common gaps causing unplanned outages and budget overruns
How AI-driven lifecycle intelligence improves visibility and planning
Real-world case study: How one organization saved $475K
Best practices for proactive refresh, support, and decommission strategies
WHO SHOULD ATTEND?
CIOs & CTOs
IT Infrastructure Leaders
IT Operations & Asset Management Teams
Data Center Managers
CFOs & Procurement Leaders
Enterprise Technology Decision Makers
SPEAKER & HOST
Speaker
Zach Broome
Co-Founder and SVP of Channel Sales
Balata Data
Zach Broome is the Co-Founder and SVP of Channel Sales at Balata Data, where he leads global channel strategy and partner growth initiatives across North America and EMEA. Recognized by CRN as a 2026 Channel Chief, Zach has spent more than a decade helping enterprises drive sustainability, extend technology lifecycles, and realize more than $1 billion in data center savings through innovative infrastructure and IT lifecycle solutions.
Host
Patrick O’Brien
Enterprise Sales & Customer Success Leader
ZENfra Inc
Patrick O’Brien is a results-driven enterprise sales and customer success leader with deep expertise in cloud, AI, cybersecurity, and talent solutions. He partners with organizations as a trusted advisor, helping enterprises drive scalable growth, optimize operations, and achieve measurable business outcomes. With a strong focus on customer relationships and strategic innovation, Patrick is known for aligning technology solutions with real business impact.